科技期刊的营销策略研究  

The Research of Marketing Strategy of Scientific and Technical Journals

作　　者：李靖波[1] 厉亚[1] 

机构地区：[1]湖南大学期刊社,湖南长沙410082

出　　处：《财经理论与实践》2008年第6期120-122,共3页The Theory and Practice of Finance and Economics

摘　　要：近年来,我国的科技期刊有了很大发展,但从产业规模和实力、发行规模和手段等方面与发达国家相比,还存在着很多差距。因此,我国应通过整合学术期刊资源,打造精品期刊;通过广告经营,强化科技期刊市场运作。The scientific and technical journals in China have achieved great progress in recent years, but, compared with those in developed countries, there exists a gap in the industrial scale, the core competence, and the marketing measures. In order to catch up with the developed countries as soon as possible, on the one hand, we should attach great importance on integrating the resources of the current scientific and technical journals into creating some international famous journals. On the other hand, we should strengthen the advertising operation and the effort of exploring the market.

关 键 词：中外科技期刊 营销 广告经营 

分 类 号：F713.50[经济管理—市场营销] G239.5[经济管理—产业经济]