多元化垄断企业的R＆D策略分析  

An Analysis on the R&D Strategy of a Diversification Monopoly Enterprise

作　　者：高汝熹[1] 杨勇[1,2] 

机构地区：[1]上海交通大学安泰经济管理学院,上海200052 [2]中共重庆市委党校经济学教研部,重庆400041

出　　处：《研究与发展管理》2008年第6期30-35,共6页R&D Management

摘　　要：通过建立一个两阶段博弈模型,探讨了多元化垄断企业中事业部间研发活动的策略选择问题.多元化经营的垄断企业事业部间研发活动的开展应根据业务差异大小进行适当选择,而研发活动的效率高低也是集团是否进行多元化经营的参考依据之一.It establishes a two-stage game model and discusses the interacting strategic choice of R＆D activities between business departments in a diversification monopoly enterprise. The enterprise should make suitable choice of R＆D activity according to the degree of product difference. The efficiency of R＆D activity is one of references for judging whether the enterprise should carry on the diversification strategy.

关 键 词：垄断企业 多元化 古诺模型 R&D策略 

分 类 号：F270[经济管理—企业管理]