营销计量实训基地的研究与应用  

Study and Application of Training Base for Marketing & Measurement

作　　者：武展会[1] 李建堂[1] 毕潇昳[1] 王玲[1] 

机构地区：[1]陕西电力职工培训中心,陕西西安710038

出　　处：《陕西电力》2008年第12期128-130,共3页Shanxi Electric Power

摘　　要：阐述了营销计量专业技能实训基地的发展现状;在分析营销计量专业实训室建设需求的基础上,探讨了实训基地应实现的培训功能。最后,提出依托现代网络技术的发展,构架并实现实训基地通信网络,使之能够更好地适应多工种网络化、远程化的技能培训需求。This paper expounds the current situation for developing the professiunal skills training base for marketing ＆ measurement. Based on the analysis of construction demand of training room for the marketing ＆ measurement, the paper discusses the training base＇s training function. Finally, this paper proposed that a communication network for the training base is realized with the support of network, and meets the demands of skills training for multi-type of work based on the network and distant services.

关 键 词：营销计量 实训室 网络化 远程化 

分 类 号：G712[文化科学—职业技术教育学]