基于网状供应链定价的逆向牛鞭效应研究  

Reaserch on Reverse Bullwhip Effect in Pricing in the Netlike Supply Chain

作　　者：孙丽果[1] 王亮[1] 

机构地区：[1]南京财经大学,江苏南京210046

出　　处：《物流科技》2009年第2期86-88,共3页Logistics Sci-Tech

摘　　要：关于牛鞭效应的研究大多是基于订单信息的由供应链下游向上游传导的研究,而对于供应链资金流中的价格波动的反向放大传导机制是一个被忽略的领域。文章根据经济学的最优化原理结合序贯博弈模型,以企业成本定价为基础,建立网状结构的供应链定价模型,分析了供应链中上游采购价格波动对下游零售价格的影响,进一步界定了确定性需求条件下,价格的逆向牛鞭效应产生的条件。The research on bullwhip effect is mostly based on the conduct of order information from downstream in supply chain to upstream, while reverse-amplify mechanism of the price variability in capital /low is ignored. According to the theory of optimization and the model of sequential game, based on the cost-based pricing in firm, this paper establishs a netlike supply chain pricing model to analyze the impact of procurement price variability in the upstream on the downstream retail prices, further to confirm the conditions which engender reverse bullwhip effect in Pricing under certain demand.

关 键 词：网状供应链:逆向 牛鞭效应 博弈 

分 类 号：F272[经济管理—企业管理]