效用曲线对避免风险型决策者的应用分析  

Analysis of Risk-avoiding Decision-maker Applying Utility Curve

作　　者：胡凤林[1] 韩士专[1] 

机构地区：[1]华东交通大学经济管理学院,江西南昌330013

出　　处：《商业经济》2009年第2期16-18,共3页Business & Economy

摘　　要：一般来讲,期望值是决策者进行决策的依据。但是,当决策者根据期望值决策时,往往会与其真实满意度存在一定的偏差,而这种偏差通常会带来一定风险。为此,决策者可运用效用曲线分析方法帮助其决策,通过winQSB可求解出最佳决策方案,有效避免决策不慎带来的巨大风险,使效用值增大。这一理论对于在企业采取横向联合等经济行为进行决策时,提供了决策依据。Generally, expectation is decision-maker＇s foundation, while when making decision, decision-maker will deviate real satisfaction according to expectation, which will bring some risks. Hence, by means of utility curve, the decision-maker can make the best decision through winQSB, effectively avoid the big risk caused by careless decision, increase utility value, meanwhile, the theory provides basis for enterprises when they make decisions on economic behaviors of horizontal integration.

关 键 词：效用曲线 避免风险性决策者 winQSB 

分 类 号：F271[经济管理—企业管理]