中式餐饮连锁发展之我见——人力资源及顾客关系管理  

On How to Develop Chinese-style Restaurant Chain——Human Resources and Customer Relationship Management

作　　者：王涛[1] 

机构地区：[1]西南科技大学应用技术学院,四川绵阳621000

出　　处：《中国市场》2009年第2期52-53,共2页China Market

基　　金：四川省教育厅川菜发展研究中心项目(01sd0113)

摘　　要：近年来,我国餐饮业发展迅速,餐饮品种丰富,店铺数量迅速增加,行业竞争日趋激烈,随着洋快餐的大举进军,一种新的餐饮经营模式——连锁经营逐步受到广大从业者的关注。但总地来说,我国餐饮业连锁经营还处于初级阶段,还存在很多的问题,这些都有待于广大的企业经营者结合中式餐饮企业的自身特点,不断地去解决这些问题,为我国餐饮业谋求更好的发展。In recent years, the rapid development of China＇s catering industry, catering varieties rich in rapidly increasing number of shops, the industry is becoming increasingly fierce, with the foreign fast food into the large-scale, a new catering business model chain operations gradually by the vast numbers of practitioners attention. But overall, China＇s catering industry chain is still in the initial stage, there are still many problems, which are subject to large enterprise operators Chinese catering enterprises combining its own characteristics, and continuously to solve these problems for China＇s catering industry to look for the better development.

关 键 词：餐饮连锁 人力资源 开发 顾客关系管理 

分 类 号：F719.3[经济管理—产业经济]