行为经济学中的互惠理论在文化构建中的应用——以国有电力行业为例  

Applying Reciprocity Theory of Behavior Economics into Culture Constructing——Taking State-owned Electricity Enterprises as an Example

作　　者：罗小黔[1] 万迪昉[1] 黄湛冰[1] 

机构地区：[1]西安交通大学管理学院,西安710049

出　　处：《软科学》2009年第2期30-33,共4页Soft Science

摘　　要：基于国有电力企业的实际调查数据对互惠行为在企业文化中的作用进行了深入地分析和阐述,并对如何利用互惠行为构建和谐的企业文化进行了定量分析,为企业文化建设和发展提供了新的理论视角和行为参考。Based on data obtained from some practical investigations in stated - owned electricity enterprises, this paper analyzes and explains deeply how reciprocity behaviors affect corporate culture. Also, it examines quantitatively the way to structure a harmonious corporate culture by applying reciprocity behaviors. These analysis and explanations provide a relatively new point of view on both establishment and development of corporate culture.

关 键 词：互惠 文化 行为 

分 类 号：F407.61[经济管理—产业经济]