社会神经经济学:社会决策和博弈的神经学基础  

Social Neuroeconomics:The Neural Basis of Social Decision-making and Game Theory

作　　者：马庆国[1] 沈强[1] 李典典[1] 王凯[1] 

机构地区：[1]浙江大学管理学院,浙江杭州310027

出　　处：《浙江大学学报（人文社会科学版）》2009年第2期53-63,共11页Journal of Zhejiang University:Humanities and Social Sciences

基　　金：国家自然科学基金资助项目(70772048);国家社会科学基金资助项目(08BJL054)

摘　　要：社会神经经济学是在21世纪才开始蓬勃发展的神经经济学的一个重要分支,是在神经学层面上对社会情境下个体与个体在经济活动中各种交互的研究。通过探寻人们各种社会行为背后的神经机制,来更好地理解人在社会环境中的经济行为。人在社会情境下,特别是在信任博弈、最后通牒、独裁者博弈、囚徒困境等博弈中,会表现出信任、公平、利他、合作等各种社会偏好。新近以神经影像学为主要手段的一系列研究为人们理解上述社会偏好提供了强有力的支撑。Social neuroeconomics is an important branch of the emerging scientific field--neuroeconomics, which began to flourish at the beginning of this century. This discipline focuses on all sorts of interactive behaviors of individuals under diverse social circumstances from the neural perspective. It explores the neural mechanism of social behaviors to deeply understand our economic behaviors in various social settings. Individuals in social contexts, especially in many kinds of games, such as trust game, ultimatum game, dictator game and prisoners＇ dilemma, often reveal many social preferences like trust, fairness, altruism, cooperation, etc. Some recent researches have provided cogent underpinnings for our comprehension of these social preferences using the neuroimaging method as a main tool.

关 键 词：社会神经经济学 博弈论 社会偏好 社会准则 社会决策 神经经济学 亲社会行为 

分 类 号：F06[经济管理—政治经济学]