论“消费社会”中大众传媒的意识形态功能  

On the Ideological Functions of Mass Media in a "Consumptive Society"

作　　者：徐海波[1] 王萍[1] 

机构地区：[1]深圳大学社科部,广东深圳518060

出　　处：《深圳大学学报（人文社会科学版）》2009年第2期26-29,共4页Journal of Shenzhen University：Humanities & Social Sciences

基　　金：教育部人文社会科学2005规划基金项目<马克思主义意识形态在"文化商品"中的转化途径研究>(05JA710014);深圳市2007年哲学社会科学"十一五"规划项目<马克思主义意识形态在构建深圳和谐文化中的作用研究>(115A075)

摘　　要：当代大众传媒不再仅仅是传播工具和手段,也是特定意识形态和文化价值观的载体和构建者。大众通过媒体了解和认识现实,形成价值判断。认识大众传媒如何进行消费意识形态的构建和运作,有益于我们更好地管理和利用大众传媒为主流意识形态提供服务。Contemporary mass media functions not only as a communication tool and means but also as the vehicle and builder of particular ideology and cultural value. The masses get to know and understand the reality and come up with their value judgment through the leverage of media. To learn about how mass media work to construct and operate consumptive ideology is instrumental in our managing and utilizing mass media better to serve the mainstream ideology.

关 键 词：大众传媒 消费主义 意识形态 主流文化 

分 类 号：B032.2[哲学宗教—哲学理论]