浅析大规模定制客户需求获取方法  

To Discuss on the Obtaining Methods of Customers Demand of Mass Customization

作　　者：刘献[1] 吴清烈[1] 

机构地区：[1]东南大学经济管理学院,南京211189

出　　处：《价值工程》2009年第2期90-92,共3页Value Engineering

摘　　要：大规模定制作为一种既能满足客户的个性化需求又不牺牲企业效益和成本的新的生产方式,已经成为21世纪制造业的主流生产方式。而客户需求信息获取是大规模定制的第一步,是对产品实施大规模定制的重要环节。按照大规模定制的四种不同模式,分别讨论了各种模式下客户需求信息的获取方法。Mass Customization,as a new mode of production expense and cost-effective enterprise,has become the mainstream that can meet the needs of individual customers without the of the 21st century manufacturing production. Obtaining the information of customer demand is the first step and important part in the implementation of the product of Mass Customization, In this paper, according to the four different models of mass customization, respectively,to discuss a variety of methods of obtaining the customer information o

关 键 词：大规模定制 客户需求分类 需求获取 

分 类 号：F274[经济管理—企业管理] TP393.4[经济管理—国民经济]