对接“大桥经济”,构建南通高职教育竞争优势  

Forging Competition Advantages of Nantong Hi-vocational Education to Meet the "Bridge Economy"

作　　者：施永兵[1] 李杰[1] 

机构地区：[1]南通航运职业技术学院,南通226010

出　　处：《南通纺织职业技术学院学报》2009年第1期73-76,共4页Journal of Nantong Textile Vocational Technology college

摘　　要：从对接"大桥经济"、加快南通高职教育快速发展的角度,对构建南通高职教育竞争优势的资源条件、需求条件、战略结构和竞争环境、相关支撑基础条件进行了系统的分析,并对南通高职教育做了SWOT分析,与国内外发达国家和地区的高职教育做了对比研究,进而提出提高认识,明确目标提高核心竞争力,实施品牌战略等建议。From the angle of meeting ＂Bridge Economy＂ and accelerating the development of Nantong hi-vocational education development,this paper analyses systematically the resource condition,demand condition, strategy structure, competition environment and relative supportive foundation of forging the competition advan- tages of Nantong hi-vocational education. It then makes SWOT analysis of Nantong hi-vocational education, compares it with that of developed countries and areas and furthermore comes up with some suggestions such as improving awareness, ascertaining target, enhancing core competency and implementing brand strategy.

关 键 词：南通高职教育 竞争优势 SWOT分析 大桥经济 

分 类 号：G71[文化科学—职业技术教育学]