基于集群视角的区域名牌形成影响因素探究——集群产业优势测量量表的开发及检验  

Research on the Factors Influencing Regional Branding from the Perspective of Industry Cluster:Scale Development and Test

作　　者：盛亚军[1] 张沈清[2] 

机构地区：[1]长春税务学院工商管理系,长春130117 [2]温州大学商学院,温州325000

出　　处：《管理评论》2009年第3期73-80,共8页Management Review

基　　金：国家自然科学基金资助项目(70572066)

摘　　要：本文以产业集群为研究视角,旨在探究和界定影响区域品牌形成的集群产业优势因素,并开发出一套定量测量量表。在回顾相关理论文献,并结合深度访谈结果的基础上,本文提出集群产业优势包括集群成本优势、产品优势、营销优势、创新优势在内的四个关键维度。经预测试、先导测试以及问卷调查等方式对该工具进行精炼,实证分析结果表明,所开发的量表具有较好的信度和效度水平。The purpose of this research is to explore and define the industry cluster superiorities that influence the forming processes of regional branding in order to develop a scale. Based on the work of literature review and results of in-depth interview, this paper argues that the industry cluster superiorities can be measured by four key dimensions： cost, production, marketing and innovation. Through pretest, pilot test and questionnaire survey, this study refines the measure tool and tests the reliability and validity of the scale constructed.

关 键 词：产业集群 区域品牌 产业优势 量表开发 

分 类 号：F279.2[经济管理—企业管理] F224[经济管理—国民经济]