顾客满意度、企业营销战略与社会福利变化分析  

Analysis on Customer Satisfaction' Marketing Strategy of Modern Enterprise and the Change of Social Welfare

作　　者：熊吉陵[1] 

机构地区：[1]中国井冈山干部学院,江西井冈山343600

出　　处：《商业研究》2009年第4期32-36,共5页Commercial Research

摘　　要：随着买方市场的出现、信息管理技术的发展以及消费者主权意识的逐步形成,现代企业的营销发展与顾客满意度有着非常紧密的联系。在"顾客与企业共赢"模型基础上,只有系统地研究基于顾客满意度的现代企业营销战略选择问题,才能对"一对一"营销战略下的社会福利变化进行分析。With the appearance of buyer＇s market, the development of information management technology and the gradual resuscitation of consumer right consciousness, the marketing development of modern enterprise is connected with customer satisfaction. Based on the satisfaction model of ＂ customer＆enterprise double win＂, this paper studies how to select modern enterprise marketing strategy based on customer satisfaction and analyze the change of social welfare when modern enterprises carry out the ＂ 1 to 1＂ marketing strategy.

关 键 词：顾客满意 营销战略 社会福利 现代企业 

分 类 号：F270[经济管理—企业管理]