低碳经济下闭环供应链的合作定价策略研究——以浙江台州机电企业的分级合作定价模型为例  

Study on Cooperative Pricing Strategy of Closed-loop Supply Chain in Low-Carbon Economy——A Hierarchical Case Study of Zhejiang Taizhou Machinery and Electrical Industry

作　　者：章文燕[1] 

机构地区：[1]台州职业技术学院,浙江台州318000

出　　处：《技术经济与管理研究》2010年第S1期8-13,共6页Journal of Technical Economics & Management

基　　金：2009年度教育部人文社会科学研究青年基金项目"循环经济下闭环供应链的定价策略研究--以浙江台州机电企业的定价模型为例"(项目批准号:09YJCZH090)(主持人:章文燕);2009年度浙江省社会科学界联合会研究课题"以供应链金融创新应对金融海啸研究--以台州民营企业大型医疗设备供应链金融为例"(课题编号:2009HB06)的研究成果(主持人:章文燕)

摘　　要：遵循可持续发展的理念及对低碳经济的追求,许多国家都颁布了强制企业从事废旧家电回收的法律法规。那么如何将企业回收成本及再造成本考虑到产品的生产成本中去,按照市场需求制订相应的链条收益最大化的定价是关系到企业效益和整个供应链效益的关键一环。本文旨在运用博弈论、运筹学等基本原理对以往研究的不足之处进行扩展和修正,通过模型加数值计算的方法得出闭环供应链下机电行业的最优定价策略,并建立适合浙江台州机电企业的分级合作定价模型,从而在保证系统效益的基础上使得供应链成员达到双赢、多赢的目的。Follow the concept of sustainable development,and the pursuit of low-carbon economy,many countries have enacted laws and regulations of electrical waste recycling for enterprises.Thus how to put the cost of recovery and recycling to take into account the cost of the production cost,in accordance with market demand,the development of the corresponding chain of pricing to maximize revenue is related to the business effectiveness and efficiency throughout the supply chain a key element.This article aims to use game theory,operations research and other basic principles of the shortcomings of previous studies be extended and amended through the model plus a numerical calculation method obtained under the closed-loop supply chain,the optimal pricing strategy for mechanical and electrical industries,and the establishment of a suitable classification of Zhejiang Electric & Machinery co-Pricing Model,so as to ensure the basis of system benefits makes the members of the supply chain to meet customer needs in the process of realization of the value of productivity and reach the purpose of a win-win situation.

关 键 词：低碳经济 闭环供应链 定价 利润 

分 类 号：F274[经济管理—企业管理]