高等学校体育市场经营环境分析  

Analysis of the operating environment of sports market in college

作　　者：张春燕[1] 刘丹[2] 

机构地区：[1]西南交通大学峨眉校区学生处 [2]西南交通大学峨眉校区体育部

出　　处：《作家》2007年第12期170-170,共1页Writer Magazine

摘　　要：文章从经济环境、政治环境、大型体育赛事营造的环境、体育消费者环境和企业运作环境5个基本角度对我国高校体育赛事市场经营环境进行分析,提出规范高校体育赛事市场运作,大力培育高校体育竞赛市场的可行性。This thesis draws an analysis of the operating environment of college sports market from 5 basic aspects,among which they are political environment,economic condition,the environment created by large-scale sports competition,consumers’ environment and the business process environment,putting forward a possibility to regulate and cultivate the college sports market greatly.

关 键 词：高校 体育市场 经营环境 

分 类 号：G807.4[文化科学—体育训练]