论组织形象塑造的CIS设计  

On the CIS Design Formed by the Organization Image

作　　者：张殿玉[1] 荆秀萍[2] 

机构地区：[1]华北水利水电学院岩土工程系,河南郑州450008 [2]河北工程技术高等专科学校团委,河北沧州061001

出　　处：《华北水利水电学院学报（社会科学版）》2001年第2期22-24,共3页Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition)

摘　　要：在知识经济时代 ,组织或企业之间的竞争已从局部的产品竞争、资源竞争、人才竞争、信息竞争逐渐发展到整体形象的竞争。一个组织或企业要在激烈的竞争中获胜 ,就必须导入 CIS这种全新的、系统的经营策略。本文分析了 CIS的构成要素及其地位作用 ,阐明了导入 CIS的原则及中国式At the knowledge based economic times, the competition among organizations and businesses has become that of the general image from the partial product competition, resource competition, personnel competition, and information competition. In order to survive the competition, an organization or a business must adapt the CIS, the new systematic management strategy. This essay has a general analysis of the strategy stresses by adapting the CIS organization image design with the Chinese characteristics through a general discussion of the CIS factors and the position and the roles they play.

关 键 词：组织形象 塑造 CIS设计 

分 类 号：F272[经济管理—企业管理]