中小企业发展的蓝海战略理论研究  

Theoretical Research of the Blue Ocean Strategy for SME Development

作　　者：彭晓燕[1] 钟学旗[2] 

机构地区：[1]中南财经政法大学保险职业学院,湖北武汉430073 [2]中国人寿保险股份有限公司湖南省分公司,湖南长沙410000

出　　处：《经济经纬》2009年第2期91-94,共4页Economic Survey

摘　　要：蓝海战略有别于传统中小企业发展理论。它是在价值创新的理论基础上以价值曲线、四步动作框架、坐标格和战略布局图为分析工具的一个战略制定与实施系统。它为中小企业提供了一个新的战略视角,对中小企业获得持续性赢利的市场空间、推动中小企业发展具有重要意义。在实践中,中小企业可以从替代性行业、不同战略类型、客户链、互补性产品或服务、客户的功能性和情感性诉求以及未来中发现自己的"蓝海",开创全新的市场。Blue Ocean Strategy is different from the traditional theory on the development of small and medium enterprises. It is a system for strategy making and implementation on the theoretical basis of value innovation with the value curve, four - step framework for action, the coordinate grid and the map of strategic layout as the analysis tools. It provides SMEs with a new strategic perspective and is of great significance for small and medium enterprises obtaining continuously profitable market and promoting the development of small and medium enterprises. In practice, small and medium enterprises can find their own ＂Blue Ocean＂ from alternative industries, different types of strategies, customer chain, complementary products or services, customer functional and emotional demands and the future and open new market.

关 键 词：中小企业 蓝海战略 价值创新 

分 类 号：F270[经济管理—企业管理]