考虑市场扩张和吞并的新设施竞争选址模型  

The Competitive Location Problem with Market Expansion and Cannibalization

作　　者：张曦[1] 杨超[1] 胡丹丹[1] 

机构地区：[1]华中科技大学管理学院,湖北武汉430074

出　　处：《工业工程与管理》2009年第2期43-47,共5页Industrial Engineering and Management

基　　金：国家自然科学基金(70601011);国家自然科学基金(70871044);教育部新世纪优秀人才支持计划项目(NCET-06-0653)

摘　　要：连锁型企业新设施的选址在市场扩张中占有至关重要的地位。提出了连锁型企业新设施进入产生两个结果:带来市场需求的扩张和对企业内部已存设施的市场侵蚀,建立了使连锁企业市场份额最大和企业内已存设施市场吞并最小的新设施选址的双目标模型,并给出了求解模型的遗传算法和具体的案例。结果表明该模型和算法可以用于连锁型企业新设施选址决策中,并能够有效的得到问题的近似解。The location of new facilities of the chain-company is vital for market expansion. The entrace of new facilities will bring two results： the expansion of market demand and the cannibalization of market share of the chain-company＇s existing facilities. This paper found a biobjective model of new facilities location which makes the chain-company maximize the market share and minimize the cannibalization of its existing facilities. The genetic algorithm to solve this model is developed and computational experiment is described. It is showed that this model and algorithm can apply to the location decision of the chain-company＇s new facilities, and can efficiently obtain an approximate solution.

关 键 词：选址 竞争 吞并 扩张 

分 类 号：F273[经济管理—企业管理]