经济欠发达地区高校广告教育办学现状、困境及对策研究——来自江西广告专业高等教育的报告(困境篇)  

Lots of Difficulties in our Underdevelopment Areas

作　　者：殷娟娟[1,2] 吕洁[1] 

机构地区：[1]宜春学院人文与新闻传播学院 [2]宜春学院新闻传播系

出　　处：《中国广告》2009年第5期104-109,共6页China Advertising

基　　金：中国教育部与电通公司"电通-中国广告人才培养基金项目"中国广告教育委托研究项目资助

摘　　要：处在经济欠发达省份、办学历史较短的江西广告专业高等教育在办学过程中存在各种困难,而主要的困难表现为年轻且结构不合理的师资队伍影响教学水平、科研水平;办学经费紧张影响教学设施的投入、优秀人才的引进和师生走出校门的学习与实践;大部分来自农村或落后地区学生的视野相对狭窄,影响了他们对现代广告理论和事务的认知;科研的弱势影响了江西高校广告专业在人才培养上的特色和学科地位的提升。本文通过大量的数据对江西广告专业高等教育的困境进行了深入细致的分析,为找到突破困境的对策研究打下了良好基础。There has all kinds of difficulties existing in the advertisement specialized of higher education in Jiangxi for its location in the underdeveloped province and relatively short history but the main difficult lies in the young and the unreasonable structure of the teaching staff affecting the level of teaching and scientific research; being short of funds influencing teaching facility＇s investment, the introduction of talented people and the study and practice of teachers and students out of the school gate. most students＇ relatively narrow vision from rural or backward areas influence their views on the modern advertising theory and affairs. The research disadvantaged in scientific research has affected the training characteristic and the status promotion of advertisement specialty in Jiangxi＇s university. This article analyzes thoroughly the difficult position of advertisement specialized in Jiangxi＇s universities and builds a good foundation to find a breakthrough in response to the difficult position.

关 键 词：江西 广告专业 六大困境 

分 类 号：F713.8[经济管理—广告] G64[经济管理—产业经济]