中国数字媒体艺术价值链的建构与发展  

Construction and development of value chain in Chinese digital art

作　　者：郑晓慧[1] 侯琳琦[2] 

机构地区：[1]中国人民大学艺术学院,北京100872 [2]北京邮电大学人文学院,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2008年第6期27-30,共4页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

摘　　要：以迈克尔·波特教授的"价值链"理论为指导,构建了有机、完整的数字媒体艺术价值链,使中国数字媒体各产业集团达到共赢,以利于中国数字媒体艺术的长久健康发展。在数字媒体艺术价值链的构建与发展过程中,注重其产业价值的同时,不忘其艺术价值。The article adopts the theory of value chain as a guide to construct a complete value chain of digital art, in an attempt to make the digital industry group to achieve a win-win situation, and ultimately to facilitate healthy development of Chinese digital art. It is proposed that in the process of constructing and developing the value chain of digital art, when paying attention to the commercial value, the artistic value should not be neglected.

关 键 词：数字媒体 价值链 建构 媒体艺术 

分 类 号：F270[经济管理—企业管理] J110.99[经济管理—国民经济]