论大众媒介与文化选择机制  

On the Mass Media and Cultural Selection Mechanism

作　　者：谢觅之[1] 

机构地区：[1]浙江工业大学人文学院,杭州310023

出　　处：《新闻界》2009年第2期122-123,184,共3页Journalism and Mass Communication

摘　　要：本文论述了大众媒介对文化选择机制的深刻影响,并指出,大众媒介代言消费主义的旧联盟,正被后物欲时代的新文化新趋势所影响。而这种影响,使大众媒介意识到共同寻求"更好的文化选择机制"的可能性,也对自身在新阶段的新发展有了新的展望。The essay talks primarily on the profound impact of the mass media on the cultural selection mechanism. And it also points out that the role of mass media as the representative of consumptionism has been influenced by the new culture at the material .time. The shift, also, boosts the mass media＇ s possibility to seek for a ＂better cultural selection mechanism＂ and lightens a silver lining for a better development outlook itself at new stage.

关 键 词：大众媒介 消费主义 时尚 文化选择机制 布波族 

分 类 号：G206[文化科学—传播学]