我国客车售后服务体系优化策略探讨  

Exploration of optimization strategies about Chinese passenger car after-sales service system

作　　者：岳世锋[1] 李小泉[1] 张真忠[1] 许海东[1] 

机构地区：[1]承德石油高等专科学校汽车工程系,河北承德067000

出　　处：《物流工程与管理》2009年第4期91-92,共2页Logistics Engineering and Management

摘　　要：客车产业的竞争是综合的市场竞争,它不仅是产品的质量、价格等因素的竞争,也包括售后服务的竞争。其中售后服务网络的规模,以及售后服务的质量都将直接影响到产品的销售。文中主要探讨售后服务体系的优化策略,以提高企业的市场竞争力。Passenger car industry competition is integrative market competition, not only include competition from quality and price of product, but also from after-sales service. Of which, the scale of after-sales service network, and the quality of after-sales service will influence the product selling directly. This paper explore optimization strategies about after-sales service system to improve corporation＇s market competition.

关 键 词：售后服务 信息反馈 物流 

分 类 号：F252[经济管理—国民经济]