联合经营模式下零供关系的博弈分析  

作　　者：欧阳建国[1] 韩树荣[1] 

机构地区：[1]太原科技大学经济管理学院,山西太原030024

出　　处：《现代物业（中旬刊）》2009年第1期8-9,共2页Modern Property Management

摘　　要：零售商与供应商的关系是一种对抗统一关系。本文利用博弈方法论对联合经营模式下两者之间对立统一的关系进行研究,先利用囚徒困境博弈分析零售商与供应商之间的对策关系,然后提出假设,对两者完全且完美信息动态博弈进行分析,最后得出结论,以期为零售商与供应商实现双方共赢提供借鉴。The relationship between Retailers and Suppliers is contradictory and unified. This paper studied this relationship under the mode of united business by the Game Theory. Firstly, the contradictory relationship between Retailers and suppliers was analysed the by Prisoner＇s Dilemma Game. Then a hypothetical was given, and the relationship by complete and perfect information dynamic game was analysed. At last, a conclusion has been obtained as a reference to the win-win situation between Retailers and Suppliers.

关 键 词：零售商 供应商 博弈 

分 类 号：F274[经济管理—企业管理] F224.32[经济管理—国民经济]