北京、东京奥运会开幕式文化信息传播现象研究——中日“国家形象广告”的异同  

The opening ceremony of the Olympic Games in the cultural information dissemination phenomenon＇s research of Beijing ＆ Tokyo--The Cultural differences and similarities of Sino-Japanese national image advertising

作　　者：王颖[1] 肖建春[1] 陈卓[1] 

机构地区：[1]成都理工大学

出　　处：《现代广告》2009年第B04期83-86,共4页Modern Advertising

基　　金：四川省教育厅2007年度社会科学重点项目”中日广告跨文化传播现象的研究”[编号07SA020]成果之一.

摘　　要：奥运开幕式是主办国展示奥运理念和本国形象的平台，不同的主办国在这个平台上用不同的形式表现出特有的文化信息。本文以北京、东京的奥运开幕式为例进行对比分析，旨在通过对两国开幕式中文化信息传播现象的研究，透视出中日两国形象广告所隐含文化异同。The opening ceremony of the Olympic Games is the platform that the host country demonstrated their country images; the different sponsor country displays the different cultural information in this platform. This articte take the opening ceremony of Olympic Games in Beijing ＆ Tokyo＇s will carry on the contrastive analysis as the example, hoped that through to both countries opening ceremony in the cultural information dissemination phenomenon＇s research, prospect implied cultural differences and similarities of the Sino-Japanese image ads.

关 键 词：奥运会开幕式 信息传播 国家形象 文化异同 

分 类 号：G250.7[文化科学—图书馆学] G811.21