冶金矿山企业优质客户遴选的数学模型  

The Maths Model of High-qualified Customers Selection for Metallurgy Mine Enterprises

作　　者：吴忠怀[1] 

机构地区：[1]岳阳职业技术学院机电工程系,湖南岳阳414000

出　　处：《金属材料与冶金工程》2009年第2期56-59,共4页Metal Materials and Metallurgy Engineering

基　　金：国家自然科学基金资助项目(10271046)

摘　　要：冶金矿山企业在现代市场环境下竞争的实质之一就是争夺客户特别是优质客户资源。在一定的前提假设下,企业可根据客户关系的时齐Markov链转移概率矩阵,建立客户关系的数学模型,以生动刻划客户关系的发展。文章建立的数学模型,为冶金矿山企业对客户关系进行定量分析和如何进行客户优化管理提供了理论依据。Acquiring customers, especially the resources of high- quality ones, is one of the essentials of the competition for metallurgy mine enterprises in modern market. The general model for customer development relations is established according to the transition probability matrix of Markov chain. It contains many special model and some models which the predecessor studied are examples of special models. The establishment of general model not only portrays the customer development relations vividly, but also lays foundation of quantitative analysis and management on customer development for enterprise.

关 键 词：客户关系 MARKOV链 转移概率 冶金矿山 

分 类 号：F407.1[经济管理—产业经济]