新媒体管理中存在的问题及对策  

ON the New Media Management Problems and Solutions

作　　者：于建华[1] 李霞[1] 

机构地区：[1]河南工业大学,河南郑州450001

出　　处：《华北水利水电学院学报（社会科学版）》2009年第2期21-23,共3页Journal of North China Institute of Water Conservancy and Hydroelectric Power(Social Sciences Edition)

基　　金：河南省哲学社会科学规划项目阶段性成果(项目号:2007BXW001);河南省教育厅人文社会科学研究项目阶段性成果(项目号:2006-GH-089)

摘　　要：新媒体管理中存在着管理观念落后、不良信息传播、缺乏有效监管等问题。必须采取有效对策,一是以自律公约的形式强化自我约束和管理力度,规范行为,发展经营;二是整顿市场秩序,构建完善的市场监督机制;三是建立良性循环的商业模式;四是积极引导新媒体为构建和谐社会服务。New Media in the management of the existence of the concept behind the management, poor dissemination of information, lack of effective monitoring and other issues. So we must take effective measures. The first is to strengthen self - discipline in the form of self- restraint, and management, norms, the development of business. Second, Reeitify the market order, building a sound market supervision mechanism. Third, establish a virtuous circle of the business model. Fourth, guide the new media services for the building of a harmonious society actively.

关 键 词：新媒体 管理 对策 

分 类 号：F271[经济管理—企业管理]