供应链牛鞭效应的形成机理分析  

To Analyse on Forming Mechanism of Supply Chain Bullwhip Effect

作　　者：汤向东[1] 

机构地区：[1]广东女子职业技术学院管理系,广州511450

出　　处：《价值工程》2009年第5期73-76,共4页Value Engineering

摘　　要：由于信息扭曲,供应链中的牛鞭效应给经营商、零售商、成品生产企业、零部件生产企业都带来严重的影响,使各种相关企业所掌握的市场信息严重失真,作出错误的市场决策,从而极大地影响企业的赢利。因此,有必要对牛鞭效应的形成机理进行剖析。文中运用经济学的知识对供应链牛鞭效应进行分析与解释,最终从影响供应链牛鞭效应的根源——组织结构方面分析供应链牛鞭效应的形成机理。As the distorted information,the bullwhip effect of supply chain have a serious impact on the operators,retailers, product manufacturers,parts and components manufacturers,and a variety of related enterprises have a serious distortion of market information. So that they made the wrong market decision,thus companies＇ profits have a great impact. Therefore,it is necessary to analyze the formation mechanism of the bullwhip effect. This article will use the knowledge of economics analyze and interpret the bullwhip effect of supply chain, and analyze the formation mechanism about the bullwhip effect of supply chain from the root causes of the impact on the bullwhip effect of supply chain-the organization structure.

关 键 词：供应链 牛鞭效应 形成机理 

分 类 号：F274[经济管理—企业管理]