古都国内游客旅游服务质量感知评价研究——以西安市为例  

Tourism service perception and evaluation of domestic tourists to archaic capital——Taking Xi'an for example

作　　者：马耀峰[1] 王冠孝[1] 张佑印[1] 王镜[1] 

机构地区：[1]陕西师范大学旅游与环境学院,西安710062

出　　处：《干旱区资源与环境》2009年第6期176-180,共5页Journal of Arid Land Resources and Environment

基　　金：国家自然科学基金<中国典型区域旅游流东-西递进空间演化机理研究>(40771058);陕西省社会科学基金<提升陕西旅游特色产业竞争力途径研究>项目(06E004Z)资助

摘　　要：文中以西安市为例,在旅游市场调查的基础上,通过旅游服务质量单要素评价模型,从感知定量化角度定量分析了国内游客对西安旅游服务的感知评价,指出了西安旅游服务的优劣势所在;并通过对比分析不同群体游客的感知评价,揭示了当前西安旅游服务中存在的主要问题,最后针对性地提出了提高旅游服务质量的具体措施,对研究古都类旅游城市旅游服务质量有一定的借鉴意义。This research take Xi＇an as an example to do an investigation into the tourism market. The domestic tourists＇ perception and evaluation of Xi＇an＇s tourism serviee was quantitatively analyzed by applying the single element model of tourism service perception and evaluation. The advantage and disadvantage of Xi＇an＇s tourism service was pointed out. By contrastivety analyzing the perception and evaluation of different colonies the central problem in tourism service of Xi＇an was revealed. Finally, idiographic measures to improve the quality of tourism service was put forward. It has a reference meaning to the research of the quality of archaic capital＇s tourism service.

关 键 词：国内游客 旅游服务质量 古都 游客感知评价 

分 类 号：F59[经济管理—旅游管理]