基于ISM的名牌战略影响因素分析  

Influencing Factor Analysis of Brand Name Strategy Based on Interpretive Structure Modeling

作　　者：陈会娥[1] 李铁治[1] 

机构地区：[1]西安科技大学管理学院,陕西西安710054

出　　处：《技术与创新管理》2009年第3期366-369,共4页Technology and Innovation Management

摘　　要：在名牌战略的实施过程中,针对如何理清不同影响因素之间的相互关系,采用系统工程中的解释结构模型(ISM),分析了名牌战略影响的因素及其相互间的层次关系,从而找到影响名牌战略的表层原因、中层原因及深层原因,并对此原因进行分析并得出结论,为当前名牌战略的顺利实施提供了理论依据。In the implementation process of the brand name strategy, in view of the interrelationship between the influencing factors, and by using the Interpretive Structure Modeling（ISM） in the system engineering,this paper has analyzed the relationship between the influencing factors on brand name strategy so that all the influencing factors can be found and analyzed. A conclusion has been drawn, and thoretical basis has been laid for the implementation of the brand name strategy.

关 键 词：名牌战略 解释结构模型(ISM) 影响因素 政府 企业 

分 类 号：F272.3[经济管理—企业管理] C93[经济管理—国民经济]