二叉树方法在易逝性高科技产品更新换代中的应用  

Application of the binary tree method in replacement of perishable high-tech products

作　　者：董贇玥 李姚矿[1] 张春源[1] 

机构地区：[1]合肥工业大学管理学院,安徽合肥230009

出　　处：《合肥工业大学学报（自然科学版）》2009年第5期697-700,共4页Journal of Hefei University of Technology：Natural Science

基　　金：安徽省自然科学基金资助项目(070416276X)

摘　　要：文章针对易逝性高科技产品的特征,提出了用加入红利率的二叉树模型解决更新换代时机选择和评估新产品期权价值的方法,并以合肥市高新区内的一家科技型中小企业为例,说明了具体的计算过程。According to characteristics of high-tech products,this paper presents a binary tree model in which the profit rate is considered to resolve the timing of replacement and to assess the value of real options of a new product. A small-sized high-tech enterprise in the Hefei New and High-Tech Development Zone is taken as an example to show the calculation process.

关 键 词：易逝性高科技产品 更新换代 时机选择 二叉树方法 

分 类 号：F403.7[经济管理—产业经济]