论网络时代高校科技期刊的读者定位  

Reader orientation of sci-tech periodicals in universities in the internet age

作　　者：李忠富[1] 黄冬华[1] 曹兵[1] 佟建国[1] 

机构地区：[1]北京科技大学期刊中心,北京100083

出　　处：《编辑学报》2009年第3期195-197,共3页Acta Editologica

基　　金：中国高校自然科学学报研究会基金资助项目(GBLX0834);教育部科技发展中心专项课题资助项目(2008105)

摘　　要：结合网络编辑技术的特点,分析网络环境下高校科技期刊的读者定位问题,提出高校科技期刊应依托计算机网络平台,细分目标读者需求差异性,提供基于报道领域的特色网络服务,并进行群体网络经营的观点。借鉴《Nature》为读者提供的特色服务,探讨高校科技期刊相应的操作方法。Combined with the characteristics of editing technologies in the internet age, the identification of target readers for sci-tech periodicals in Chinese universities is discussed. By differentiating the demand of the target readers, based on the web platform, sci-tech periodicals in universities can provide unique web services based on the publication field, and periodical group eplatforms are proposed as a good solution. The specific services provided by Nature are introduced, and some clues have been obtained for sci-tech periodicals in Chinese universities.

关 键 词：高校科技期刊 网络 定位 读者 编辑 

分 类 号：G237.5[文化科学] G273.5