江西民办高校生源市场定位策略分析  

On the Matriculate Market Orientation Strategies of Private Colleges and Universities in Jiangxi

作　　者：饶爱京[1] 

机构地区：[1]上饶师范学院现代教育技术中心,江西上饶334001

出　　处：《大学教育科学》2009年第3期97-101,共5页University Education Science

基　　金：全国教育科学"十一五"规划2006年度教育部重点课题"经济欠发达地区民办高等教育研究"(DIA060168)

摘　　要：从江西民办高校的学费标准、入学考分要求以及生源区域等方面,对江西民办高等教育的生源市场进行了全面分析,认为面向经济上的"弱势群体"和知识上的"弱势群体"以及突破本地区行政区域的范畴面向全国招生是江西民办高等教育长期以来坚持的生源定位策略。正是凭借恰当的生源定位策略,并通过提供有针对性的人才培养和产品服务,江西民办高校迅速占领了市场,形成自己的相对优势和鲜明的办学特色,在激烈的市场竞争中求得生存和发展。This paper analyzes the matriculate market of private higher education in Jiangxi from the aspects of tuition standard, entrance score requirement and the region of market resources. It indicates that the longstanding matriculate market orientation strategies of the private higher education in Jiangxi are to aim at ＂disadvantaged group＂ in economy or knowledge and to enroll freshmen nationwide. Due to the appropriate matriculate market orientation strategies and the provision of targeted training and products services, the private higher education in Jiangxi quickly occupies the market and forms their own comparative advantages and distinctive school -running characteristics, thus they survive in the fierce market competition.

关 键 词：民办高校 生源市场 定位 

分 类 号：G649[文化科学—高等教育学]