我国医药企业客户关系管理系统平台建设着力点简论  

Brief Introduction to the Main Points of CRM Platform Contrusting in Pharmaceutical Enterprises

作　　者：刘晓丽[1] 徐怀伏[1] 

机构地区：[1]中国药科大学商学院,江苏南京210009

出　　处：《中国医药技术经济与管理》2009年第6期41-44,共4页China Pharmaceutical Technology Economics & Management

摘　　要：需求的拉动、信息技术的推动和管理理念的更新，由于这三方面的驱动，客户关系管理系统在我国企业中得到了大量的应用，医药企业也不例外。本文简略探讨了客户关系管理（CRM）系统与我国医药企业结合的状况及平台建设的着力点.the increasing demand,promoting of information technology and the updating of management concept,as driven by these three areas,the customer relationship management system gets a large number of application,pharmaceutical companies are no exception. This article briefly discusses the combination of customer relationship management （CRM） system and the of China＇s pharmaceutical enterprises,and what are the main points when the CRM platform contrusts.

关 键 词：客户关系管理 平台建设 着力点 

分 类 号：R197.322[医药卫生—卫生事业管理] R95[医药卫生—公共卫生与预防医学]