中国中产阶层的传播学特征——基于五大城市社会调查的跨学科分析  

The Communication Characteristics of the Middle Class in China——A Cross-disciplinary Analysis based on the Social Surveys of Five Cities

作　　者：杜骏飞[1] 

机构地区：[1]南京大学新闻传播学院

出　　处：《新闻与传播研究》2009年第3期82-92,共11页Journalism & Communication

基　　金：国家社科基金重大委托项目"网络社会的传播与控制研究"成果之一

摘　　要：本文基于对中国五大城市的社会调查,讨论了中国中产阶层潜在的媒介素养特征,从而在传播学意义上阐明了这一社会阶层的重要特征。进一步的研究表明,知识中产与非中产在对新媒介的选择上有着明晰的区分(而职业分化对社会成员接触新媒介的表现则没有明显影响);在对博客网站的选择上,甚至在所有类型的中产阶层中只有知识中产与非中产有显著差异,这表明,即使在Web2.0时代,依然是由那些知识领先的阶层掌控着传播的主动权。研究还显示:中产阶层是"网络依赖"和"电视疏离症"的一群,这些特征导致数码沟的加深及社会阶层的新的不平等;面对中国的媒介国情,中产阶层通常以均衡的接受策略来展现媒介素养及文化自信,但其中的知识中产则更为激进。Based on the social surveys of five cities in China,this article discusses the middle-class's potential characteristics of media literacy in China,and clarifies the important characteristics of this social class in the sense of communication.Further study has shown that,there are clear distinctions in the choice of new media between the middle-class intellectuals and the non-middle-class intellectuals(but the occupational differentiation have no significant impact on the people's action when they access to new media);in the choice of blog sites,only the middle-class intellectuals and the non-middle-class intellectuals are different from all types of the middle class.This indicates that,even in the web2.0 era,the social class who keep the knowledge ahead have still controlled the initiative in communication.The study also shows that the middle class is a group which are dependent on network but alienate themselves from TV.These characteristics lead to the deepening of digital gap and make new issues of social class inequality.Facing to China's national conditions of the media,the middle class always use a balanced acceptance strategy to show their media literacy and cultural self-confidence.However,among them the middle-class intellectuals are more radical。

关 键 词：中产阶层 社会调查 传播学 大城市 中国 学科分析 媒介素养 Web2.0 

分 类 号：G206[文化科学—传播学] F124.7[经济管理—世界经济]