金融危机背景下的中国出版“走出去”  

Chinese Publishing"Going abroad"in the Situation of Financial Crisis

作　　者：彭海文[1] 代杨[2] 

机构地区：[1]武汉大学信息管理学院,武汉430072 [2]陕西师范大学新闻与传播学院,西安710062

出　　处：《出版科学》2009年第4期54-57,共4页Publishing Journal

摘　　要：分析金融危机对欧美书业造成的严重影响和给我国出版"走出去"带来的发展契机,从经济和文化两个层面论述进入欧美主流文化市场是我国出版"走出去"最重要却是最困难的目标。建议注重和加强中西方不同文化之间的交流与沟通,探寻阅读需求的共同文化基础,并在此基础上有效开展版权输出。The article analyses the serious impacts on the book industry in Europe and the United States, which has come from the financial crisis. But the financial crisis also brings the development opportunity to Chinese book industry. From the economical and cultural points of view, the article discusses that going into the mainstream culture market of Europe and the United States is the most important and the most difficult aim for Chinese publishing industry to ＂going abroad＂. So the authors suggest that we should pay much attention to the cultural communication between China and western countries, explore the common cultural foundation of reading demand, and then on this basis do copyright exportation effectively.

关 键 词：“走出去” 金融危机 跨文化沟通 版权输出 

分 类 号：G239.2[文化科学]