电力市场细分的优度评价及差异化营销研究  

Power Market Segmentation Priority-degree Evaluation and Differentiated Marketing

作　　者：刘洋 

机构地区：[1]深圳罗湖供电局,深圳518001

出　　处：《陕西电力》2009年第6期85-89,共5页Shanxi Electric Power

摘　　要：对电力市场进行细分,制定差异化营销策略,从而有效提高电力客户满意度,是当前供电公司的主要关注点。本文以南方某地区市场为载体,基于可拓学物元理论建立了电力市场细分的物元模型,通过优度评价选取其电力重点培育市场,并根据电力市场细分结果提出了相应的电力差异化营销策略。How to effectively conduct the power market segmentation, establish the differentiated marketing strategy and raise the electricity customers＇ satisfaction are the primary concern point of the power supply companies. Combined with the actual condition in South China, the matter-model for power market segmentation is set based on extension subject. Target market is chosen through priority-degree evaluation, and according to the segmentation resuhs, some effective proposals to improve the power supply company＇ s differentiated marketing are set forth.

关 键 词：电力市场细分 优度评价 差异化营销 

分 类 号：F713.50[经济管理—市场营销]