杭州中医养生旅游发展分析  

Analysis of Traditional Chinese Medicine Tourism in Hangzhou

作　　者：张春丽[1] 

机构地区：[1]浙江旅游职业学院规划系,浙江杭州311231

出　　处：《中国民族民间医药》2009年第11期46-49,共4页Chinese Journal of Ethnomedicine and Ethnopharmacy

基　　金：作者住持的院级课题"基于传统中医药文化的杭州养生休闲发展战略研究"(编号2008YB08)的成果之一

摘　　要：既能完全体现中国传统文化特色,又能充分彰显人与自然和谐相融的中医养生旅游,不但是面临困境的我国中医药产业发展的新途径,也是旅游需求多元化发展的必然产物。因此,立足于对中医养生旅游发展的背景分析,本文以著名旅游城市杭州为例,对杭州发展中医养生旅游的优势进行深入剖析,指出其发展过程中暴露的诸多问题,着重针对杭州中医养生旅游的未来发展提出了本文的建议。The traditional Chinese medicine tourism reflects not only China tradition culture completely but also the harmony between human be- ing and nature. It is new track of China traditional Chinese medicine industry which being faced with the dilemma of development, and it is necessary result of diversification demand of tourism. Hence, based of the context of the traditional Chinese medicine tourism, the article, taking the famous tourism city Hangzhou for example, analyses the prepotency of developing the traditional Chinese medicine tourism. Then some problems were pninted about its development. Finally, many measures were put about its future.

关 键 词：中医 国医馆 杭州 

分 类 号：R222.19[医药卫生—中医基础理论]