移动服务供应链的收益分配机制研究  

The Profit Distribution Mechanism for Mobile Service Supply Chain

作　　者：林家宝[1] 鲁耀斌[1] 张龙[1] 

机构地区：[1]华中科技大学管理学院

出　　处：《管理学报》2009年第7期906-909,共4页Chinese Journal of Management

基　　金：国家自然科学基金资助重点项目(70731001);教育部新世纪优秀人才支持计划资助项目(NCET-08-0233)

摘　　要：移动商务价值链上的企业众多,确定合理的利润分享机制有利于整个价值链的协调发展。为此,以移动增值服务为对象,对移动运营商和内容/服务提供商的协调机制进行了研究,构建了一个二级供应链优化模型并对其进行了分析。研究表明,在一定条件下,该模型所提出的策略能实现移动商务价值链的主干链上成员利润最大化及协调。最后,通过一个算例验证了模型的有效性。Since Numerous enterprises exist in the mobile commerce value chain, it is beneficial for the value chain to conduct a reasonable profit-sharing mechanism. Based on the value-added mobile service, we study the coordination mechanism between mobile network operator and content/service provider, establish a two-stage supply chain optimization model and make some corresponding analysis. Our study shows that under certain conditions, strategies deducing from our model can achieve the coordination among and the profit maximization of the members of the main mobile commerce value chain. Finally, effectiveness of the model is validated by a numerical example.

关 键 词：移动商务 移动运营商 价值链 收益共享 

分 类 号：C93[经济管理—管理学]