明清商人会馆的广告功能  

The Advertisement Function of Businessmen's Assembly Hall in the Ming and Qing Dynasties

作　　者：王日根[1] 曹斐[1] 

机构地区：[1]厦门大学历史系,福建厦门361005

出　　处：《河北学刊》2009年第4期95-99,共5页Hebei Academic Journal

摘　　要：明清时期尤其是清代,商人会馆大量涌现,这是商帮形成的重要标志。商人会馆是各商帮活动和展示自我的根据地,凡会馆建筑、会馆的文化活动及其倾向在某种意义上都具有了一定的广告功能。The businessmen＇s assembly halls appeared in the Ming and Qin dynasties, especially in the Qin dynasty, marking the establishment of businessmen group. Businessmen g assembly halls are the place where businessmen display themselves, whose buildings and cultural activities have advertisement function in some sense.

关 键 词：明清时期 商人会馆 广告功能 

分 类 号：K248[历史地理—历史学] K249[历史地理—中国史]