传承创新与包装设计风格  

Heritage, Innovation and the Style of Packaging Design

作　　者：孙彤辉[1] 

机构地区：[1]上海师范大学美术学院设计系

出　　处：《包装与设计》2009年第4期99-101,共3页Package & Design

摘　　要：当创意不再仅仅是一种理念，而是有着巨大经济效益的现实时，创意已成为倍受人们关注的产业，创意经济浪潮席卷世界，也使设计受到前所未有的重视，这给我国的设计界带来了新契机。上世纪八十年代改革开放，中国的经济得到迅速发展，人们对设计这一概念的认识从无到有，市场经济又使商家逐步认识到设计与市场和经济的互动关系，The aim of this article is to analyze the style and the development of Japanese packaging design nowadays. The writer holds the view that the main reason of Japanese packaging design＇s success is that Japanese designers pay a lot of attention to their national culture and spirit. They do very well in mixing their local culture with the exotic culture and make the mixture unique and outstanding. To us, the development of Japanese packaging design is a good reference. We should realize that to inherit and explore our excellent national culture and create our own packaging design style is the key to success.

关 键 词：设计风格 经济效益 包装 创新 传承 市场经济 改革开放 创意 

分 类 号：TB48[一般工业技术—包装工程]