绿色公关：企业可持续发展的营销利器  

Green Publicity：Silver Bullet in Marketing in Sustainable Development of Enterprises

作　　者：陈秀芬[1] 

机构地区：[1]四川化工职业技术学院

出　　处：《中国商贸》2009年第04X期95-97,共3页China Business & Trade

摘　　要：随着全球经济的发展，人类经济活动导致了生态环境的恶化和自然资源的短缺，严重影响着人类的生存与发展。本文通过对绿色公关的概念界定．绿色公关对企业可持续发展的重要性作了简要的阐述，并提出了实施绿色公关的相关对策来促使企业同自然环境和社会环境的发展相协调，这一实现企业可持续发展的根本途径。With the development of the global economy,the economic activities of human beings have resulted in ecological deterioration as well as the shortage of natural resources,which has severely affected the existence and development of humans. This paper elaborates the importance of green publicity in the sustainable development of enterprises through defining the concept of green publicity. Moreover,relevant countermeasures have been introduced to promote the coordination between natural and social environment,providing the fundamental way of sustainable development of enterprises.

关 键 词：绿色公关 企业 可持续发展 营销 

分 类 号：F276[经济管理—企业管理]