媒体方言传播的文化思考  

THE CULTURAL ANALYSIS ON DIALECTS SPREADING THROUGH MEDIA

作　　者：张继娅[1] 

机构地区：[1]浙江传媒学院播音主持艺术学院,浙江杭州310018

出　　处：《云梦学刊》2009年第4期154-156,共3页Journal of Yunmeng

基　　金：国家社科基金项目(07BXW010);浙江省社科规划重点项目(06JDCB002Z)子项目

摘　　要：方言被广播、电视等媒介较广泛地传播运用,具有语言传承的文化层面的积极意义。但作为大众传播的节目形态,面临文化产业化,大众传媒必须注意方言节目在受众"接近性"、传播有效信息、以及弘扬民族优秀文化传统上的局限性。Dialects are disseminated and used in radio, television and other media widely with a positive significance of language cultural heritage. But as a form of mass communication programs, facing the culture industrialization, mass media programs must pay attention to dialects in the audience ＂close to nature＂, the effective dissemination of information, as well as promote the cultural traditions of the nation＇s outstanding limitations.

关 键 词：方言传播 媒体 方言节目 传统文化 

分 类 号：G206.2[文化科学—传播学]