灾后旅游市场消费心理修复研究  

Tourism Customer Physiological Recovery after Earthquake

作　　者：董亚妮[1] 李蔚[1] 卢轶遐[2] 

机构地区：[1]四川大学工商管理学院,四川成都610065 [2]成都理工大学信息管理学院,四川成都610059

出　　处：《经济管理》2009年第8期144-150,共7页Business and Management Journal ( BMJ )

摘　　要：汶川地震灾后,四川旅游行业受地震影响损失巨大,除受地震直接影响遭受损失的旅游地外,省内客源急剧下降。采取有效策略,减少消费者感知风险、修复消费信心十分重要。本文以发布安全信息的信息源、消费者来源地对消费意愿和消费心理修复期的影响为研究对象,根据国内外旅游灾害和消费者感知风险相关理论,研究了信息源、消费者来源地对感知风险、消费意愿、心理修复期的影响机制,为管理者修复灾后旅游市场提供了决策依据。Tourism in Sichuan experience a recovery period after the Wenchuan earthquake. The tourists decreased rapidly and it＇s takes a long time to rebuild. For the destinations, it is important to rebuild the consumption confidence. The paper focuses on the safe information source and the customer location, built a research framework to analysis the effects of information source and customer location on purchase intention and psychological recovery time, to find the effectiveness of different information source and the customer location.

关 键 词：信息源 消费者来源地 消费意愿 心理修复期 

分 类 号：F590[经济管理—旅游管理]