女性报纸的性别话语建构及内在冲突  

THE GENDER LANGUAGE CONSTRUCTUER AND IT'S INNER CONFLICTS

作　　者：张桂芳[1] 

机构地区：[1]山东大学文学与新闻传播学院,山东济南250001

出　　处：《山东师范大学学报（人文社会科学版）》2009年第4期125-128,共4页Journal of Shandong Normal University(Humanities and Social Sciences)

摘　　要：女性报纸为了突出自己的性别特色,在四个层面试图建构具有女性特质的性别话语:其一,色彩、版式的女性气质;其二,大量的女性人物报道;其三,以女性需求为目标的内容设置;其四,女性视角与女性话语方式。在具体策略上则注重性别化运作,颠覆男女"看"与"被看"的关系,突出女性的职业角色和社会责任感,用女性专家的声音纠正弱势女性的刻板形象。尽管女性报纸努力建构统一的女性话语体系,但女性主义、男权意识与消费主义的纠结,导致其话语内部仍然存在着冲突。如何解决这种冲突是女性报纸发展中必须面对的重要问题。In order to set out it＇s gender character, Female news paper try to construct it＇s gender language from four aspects： first, the female style in color and format; second, the mass reports of female figure; third, the content setting based on requirements of women; forth, the female view and language style. In the material strategy, it attach much importance on genderlized operation in order to overthrow the traditional sexual relation, give prominence to the female＇s work role and social responsibility and correct the rigid figure about weak female. In spite of the effort to establish the integrated female language system, there is still the struggle among of the feminism, the male supremacy and the consumptionism. Solving such conflicts is the important things that female news paper must face to in the future.

关 键 词：女性报纸 性别话语 女性人物 消费主义 

分 类 号：G216.3[文化科学—新闻学]