电信运营商增值服务竞价策略研究  

Research on competing strategies of the price of value-added services by telecom operators based on game theory

作　　者：潘若愚[1] 桂宏新[2] 

机构地区：[1]合肥工业大学管理学院,安徽合肥230009 [2]中国联通合肥分公司,安徽合肥230001

出　　处：《合肥工业大学学报（自然科学版）》2009年第8期1199-1203,共5页Journal of Hefei University of Technology：Natural Science

基　　金：国家自然科学基金资助项目(70471046)

摘　　要：文章利用博弈论方法在比较宽泛的假设条件下建立了电信运营商的竞价策略博弈模型;从博弈分析的角度,结合电信市场的市场结构演变,尝试对电信市场的价格竞争对策进行探讨;针对不同博弈环境下,电信运营商应对增值服务采取或设计不同的定价模式,最后以实例验证其模型的正确性。This paper constructs a competing strategy model of the price Of valued-added services by telecom operators based on the method of game theory. The paper discusses the price competing strategy and the structure evolution of the telecommunication market by means of game analysis. In the different game environments, telecom operators should take suitable value-added services or design different pricing models. An application example proves the correctness of the model.

关 键 词：电信运营商 增值服务 竞价策略 博弈分析 

分 类 号：F405[经济管理—产业经济]