汉英广告语对比分析  

Contrastive Analysis of Chinese and English Advertisements

作　　者：黄启汉[1] 

机构地区：[1]江门职业技术学院,广东江门529090

出　　处：《湖南人文科技学院学报》2009年第2期85-88,共4页Journal of Hunan University of Humanities,Science and Technology

摘　　要：广告有着自身的语言特点和用法。文章从语言组织结构、修辞手法、语用效果等方面对汉英广告语言进行了对比分析,旨在探讨汉英广告语言的异同之处、归纳广告语言的语用规则。Advertisements have their own language features and uses. This article makes the contrastive analysis between Chinese and English ads from the perspectives of language characteristics, rhetoric and pragrantics, probe into the differences and similarities and sums up the pragmaties rules of advertisement languages.

关 键 词：广告语言 语用效果 对比分析 

分 类 号：H314.1[语言文字—英语]