农产品流通:基于网络组织理论的一个分析框架  

The Distribution of Agricultural Products:An Analytical Framework Based on Network Organization Theory

作　　者：夏春玉[1] 薛建强[1] 徐健[1] 

机构地区：[1]东北财经大学,辽宁大连116025

出　　处：《北京工商大学学报（社会科学版）》2009年第4期1-6,共6页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

基　　金：国家社会科学基金项目(06BYJ089);教育部人文社科重点研究基地重大项目(06JJD630003);辽宁省教育厅创新团队项目(2007T044);辽宁省社科规划基金项目(L07CJY051)的阶段性成果

摘　　要：本文以网络组织理论为分析工具来研究农产品流通问题。分析了农产品流通网络组织的结构特征和治理机制,认为农产品流通网络组织是一种介于企业组织和市场组织之间的组织形态。它能够克服市场组织和企业(科层)组织的缺点,是比市场更有效、比企业更灵活的协调方式。因此,农产品流通网络组织能够提高农产品流通效率,降低农产品流通成本,从而有助于解决小农户与大市场的矛盾,增加农民的收入。This paper applies the network organization theory to the study on the distribution of agricultural products. It discusses the structural characteristics and the governance mechanism of the network organization for the distribution of agricultural products. Hence, it holds that the network organization for agricultural products is a kind of organizational form between firms and markets, which can overcome the defects of markets and finns （hierarchies）, more efficient than markets and more flexible than firms. Therefore, the network organization for the distribution of agricultural products can improve the efficiency of distribution and reduce the cost of distribution so that it helps to solve the inconsistency between farmers and markets to increase farmers＇ income.

关 键 词：农产品流通 网络组织 治理机制 

分 类 号：F713.582[经济管理—市场营销]