跨文化传播中国家形象的媒体误读研究  

Study on Misunderstanding of National Image by the Media in Cross-cultural Communication

作　　者：党芳莉[1] 

机构地区：[1]上海财经大学人文学院,上海200433

出　　处：《上海财经大学学报（哲学社会科学版）》2009年第4期26-32,共7页Journal of Shanghai University of Finance and Economics

摘　　要：本文在分析跨文化传播中国家形象误读的影响因素的基础上,重点探析跨文化传播中的媒体误读对国家形象的影响及其表现,最后从新闻操作层面出发,提出减少对他国形象的媒体误读、增强我国国家形象传播的相关建议。Based on the analysis of the factors affecting the misunderstanding of national image by the media in cross-cultural communication, the paper discusses the effects of misunderstanding by the media on national image and the concrete contents of misunderstanding. Then from the practical perspective, it puts forward some reference for reducing the misunderstanding of the images of other countries and strengthening our national image communication.

关 键 词：跨文化传播 国家形象 媒体误读 

分 类 号：G206.3[文化科学—传播学]