当前POP广告在专卖店中的若干设计问题  

Several Designing Problems of Exclusive Agency in Present Pop Advertisement

作　　者：邹冬芳[1] 

机构地区：[1]江苏海事职业技术学院信息工程系,江苏南京211170

出　　处：《湖南科技学院学报》2009年第10期234-236,共3页Journal of Hunan University of Science and Engineering

摘　　要：在专卖店的促销活动中,POP广告几乎成为一种不可或缺的销售促进物,也是辅助企业发展的必要手段。然而随着POP广告的发展,人们对于POP广告的观念又有所改变,即已不只是展示卡,价目卡或吊旗之类的东西,它已扩及到注重专卖面的整体设计,这种POP的观念已经发展成为一种新的趋势。因此本文从POP广告在专卖店的运用中存在的问题进行分析,从而在设计中有意识的加强对这些问题的重视,以达到更好的宣传效果。In the promotion activity of the exclusive agency, Pop advertisement has not only become a necessary way to sale, but also an auxiliary method in the development of enterprise. With the development of the Pop advertisement, its concept has changed. The Pop advertisement is not the demonstration card, the price list or the flag, it focuses on the overall design of the exclusive agency. Such concept of Pop advertisement has become a new trend. Therefore this thesis analyses the problems in the application of the Pop advertisement in the exclusive agency. We should consciously emphasize the problem in designing to achieve the better effect in propaganda.

关 键 词：POP广告 专卖店 品牌 

分 类 号：F713.8[经济管理—广告]