网上商城运营的系统动力学模型与仿真:以zShop为例  

System Dynamics Model and Simulation of E-Mall Operation:A Case Study of zShop

作　　者：傅荣[1] 吴莎[1] 

机构地区：[1]湖南大学工商管理学院,长沙410082

出　　处：《软科学》2009年第9期135-139,共5页Soft Science

摘　　要：通过分析目前网上商城的发展状况,从网络的视角进一步分析网上商城这种商务模式的网络特性。以亚马逊zShops为例,借助系统动力学工具仿真和分析网上商城运营。通过分析发现,网上商城的运营受到各种因素和因素之间的复杂影响,包括目标客户、提供价值、定价等,因此要从系统的角度重点把握影响其整体运营的关键因素,以保证网上商城持续运营。This paper analyzes the development and network characteristics of electronic mall models from the network perspective. Taking zShops of Amazon as a case study, it analyzes e - mall operation by system dynamics simulation tools. Result shows that there are some complexity factors, including target customers, providing value, pricing, etc. , which play an important roles in e -mall operation. Therefore, it must apply systematic and comprehensive consideration to hold the critical factors for continuate operation of the e - mall business model.

关 键 词：网上商城 网络 系统动力学 

分 类 号：F724.6[经济管理—产业经济]